![]() ![]() You’d ideally also tie your offer to a seasonal event or similar to give justification to the promotion and avoid looking desperate for new clients. Instead, try to phase the promo posts out and mix them up with some non-sales-focused posts before and after. I would not do this too frequently though as it could look spammy if done too much. Ultimately you want your Salon Instagram account to generate new clients for you so you want to also promote offers that you run in your salon. The post got 170 comments with people tagging their friends in the post. The post by shown here is a perfect example of this.Īnd the result speaks for itself. Or if you’re a nail technician, you can post a distinct nail art and do the same.Īnother powerful tactic is to run a competition with your followers that encourage your followers to tag a friend. ![]() If you’re a hairdresser you could post of picture of a unique hair result and ask your followers to tag a person that would fit the look. Let’s look at some ideas for how you can do this. This can have a tremendous impact on your social following and engagement. People being tagged will also get notified of this and are by that invited to your account by their friends. Having people tag other people in your post does not only give you an engagement increase from the comments. Let me show you some call-to-action ideas for your salon Instagram caption. In fact, there have been studies on this that show how posts that include action verbs over passive adjectives have much higher engagement rates.īut what could a good call-to-action be for your salon? The most powerful way to increase engagement on your salon’s Instagram is to ask people to do something in the caption. Let’s then dive into the 7 secrets to salon Instagram captions that grow your followers and engagement. What’s most important is that your post grabs the viewer’s attention and pulls them to the action you want them to take. Now, this doesn’t mean all your posts should be that long and stuffed full of hashtags and emojis. Your caption can be up to 2,200 characters in length, and include emojis, handles referencing others’ accounts, and up to 30 hashtags. Include a “call-to-action” – asking viewers to do something.Shows your salon’s personality by cracking a joke and using language that fits your salon.Add context to the image that explains what you’re showing.If you’re post bring one or more of those things, people will find your Instagram account valuable and you will attract more followers and engagement.īut what has this to do with writing a good salon Instagram caption?Ī good caption should bring this to life with text, emojis, hashtags, and that contextualize your image and encourage people to move to action. Maybe you share more of your personality in your post or let them in on fun things happening in your salon. By showing the nice end results you’ve achieved in your salon you can Inspire people with what they can do. That is, you share some content that your followers will learn something new from – like how you can reduce hair damage or why a nail manicure in a salon lasts longer. There are three ways in which you can do this. What Makes a Good Salon Instagram Caption?įirst of all, to be successful on Instagram, you need to provide value to your followers. So when you get your captions right, your post will be visible to more potential new clients which will have an impact on the growth of your salon business. If a post has good engagement, Instagram will show your post to many more people than if the engagement was poor. The Instagram “algorithm” looks at post engagement when sorting out which posts to promote to people’s Instagram feeds. But that’s not the only reason you want a good caption. More followers, comments, and likes are good and confirm that what you’ve posted was good. When you do it right, you’ll see more likes, comments, and followers joining your account. Why Are Post Captions Important For My Salon Instagram?Ī good Instagram post caption directly impacts the engagement and visibility of your posts. To see what social media tools I use for Instagram, go to my recommended salon resources page. But first, let’s make sure we’re clear on why the right post captions are essential for your salon’s Instagram. ![]() Catch people with emojis that resonate with your salon’s voice and visual.Get social, respond to comments, and salon clients & partners.Broaden your reach with hashtags that are salon specific, locally relevant, or trending in the beauty space.Use call-to-actions that increase engagement.Show your most important information first.There are 7 secrets to Instagram captions that boost your engagement and following. ![]() How to Write Instagram Captions for Your Hair & Beauty Salon ![]()
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